Hi! I'm Danielle Deavens

I pivoted from professional  journalism to early startups with 0 business experience.

Like most things worth doing, it wasn't easy.

Now I'm sharing all the startup fundamentals I've learned over the years, all in one place.
Danielle Deavens seated, looking at the camera with a slight, closed-mouth smile, arms crossed over legs, wearing a white top, bright yellow pants, and a pearl bracelet

Founder. Storyteller. Speaker.

I’ve always been a storyteller. As a young child, before I knew how to write letters and words, I would fill pages and pages of notebooks and loose leaf with scribbles that only I could decipher. What were those scribbles? Stories. And I’d tell them to anyone who asked.

Fast-forward to the start of my career, and I was leaning into storytelling 100% as a professional journalist working at lifestyle magazines like Essence, Food Network, and Brides.

But then I got the entrepreneurship bug. I ditched magazines to join a fellowship and work at a startup where I was employee #1, working side-by-side with the founder. It was scary and exhilarating and taught me a LOT. In fact, I was building my own company at the same time.

I left that startup job, went full-time on the business I share with my now-husband and haven’t looked back since.

Two pivots, countless customers, 5 team members, 2 accelerators, and hundreds of thousands of dollars (revenue & raised) later, I’m combining my storytelling training with the fruits of my startup labor.

Through workshops, resources, and live consulting sessions, I’m sharing all the nuggets I wish I knew when I first broke into startups.

Why? I want other early-stage founders to have a shorter learning curve than I did. This is a safe startup space. The only bad question is the one you don’t ask. You’re never too early-stage to learn something impactful. And everything you read & hear will be candid.

I’m glad you’re here. Let’s build together.